Privacy Policy

2. Information we collect

Depending on your interaction with IBS, we process:

• Your name, business name and professional role
• Contact, billing and delivery details
• Enterprise and VAT information
• Customer-account and login information
• Orders, quotations, invoices, payments and credits
• Delivery, collection, return and claim details
• Emails, enquiries and other communication
• Newsletter preferences
• Event, workshop and training registrations
• Website, device, cookie and security information
• Other information you provide voluntarily

3. Why we use your information

IBS uses personal information to:

• Register and manage trade accounts
• Respond to enquiries and prepare quotations
• Process payments, orders, invoices and deliveries
• Manage collections, returns, complaints and product claims
• Provide customer support
• Manage events and training
• Send relevant newsletters, product information and event invitations
• Maintain website security and prevent fraud
• Improve our services and website
• Meet accounting, tax, regulatory and legal obligations
• Recover debts and establish, exercise or defend legal claims

We rely on contract, legal obligation, legitimate business interests or consent, depending on the purpose.

4. Marketing

IBS sends marketing communication to people who subscribe and to existing customers where IBS has a lawful basis to communicate about relevant products, services, events or training.

Every marketing email includes an unsubscribe link or clear opt-out method. You have the right to object to direct marketing at any time.

5. Sharing information

IBS shares limited information with trusted service providers where necessary for normal business operations.

These providers include website and ecommerce services, payment providers, banks, accountants, invoicing and Peppol services, couriers, communication platforms, event-registration services, IT and security providers, professional advisers and public authorities.

Providers receive only the information reasonably required for their role and must process it under appropriate legal, confidentiality and security obligations.

IBS does not sell personal information.

6. International transfers

Some service providers or supporting systems operate outside the European Economic Area.

Where information transfers outside the European Economic Area, IBS relies on a recognised safeguard such as an adequacy decision, standard contractual clauses or another lawful transfer mechanism.

7. Retention

IBS retains information only for as long as reasonably necessary for its purpose, legal obligations and protection of legitimate business interests.

Accounting, invoice, payment and transaction records remain stored for the legally required period, normally up to ten years.

IBS reviews inactive customer accounts after five years. General enquiries and event registrations normally remain stored for two years. Marketing information remains stored until the person unsubscribes or IBS no longer has a valid reason to retain it.

IBS retains relevant information longer where required for debt recovery, fraud investigation, a dispute or legal proceedings.

8. Security and responsible handling

IBS uses appropriate organisational and technical safeguards to protect personal information against loss, misuse, unauthorised access and disclosure.

Access remains limited to people and service providers who need the information for an authorised purpose. IBS reviews its systems and working practices according to the nature of the information and the risks involved.

9. Your rights

Subject to applicable legal conditions, you have the right to:

• Access your personal information
• Correct inaccurate information
• Request deletion or restriction
• Object to processing based on legitimate interests
• Object to direct marketing
• Withdraw consent
• Request data portability
• Submit a complaint to a data-protection authority

To exercise your rights, contact info@ibs-balloons.com. IBS has the right to request reasonable proof of identity before releasing or changing personal information.

10. Cookies and similar technologies

IBS uses essential technologies for website operation, security, customer accounts, shopping baskets and checkout.

Optional analytics, advertising or marketing technologies operate only where legally permitted and after the required consent. Further information and preference controls appear in the Cookie Policy and cookie settings.

11. Changes and complaints

IBS updates this policy when its processing activities or legal obligations change materially.

Questions or privacy requests should be sent to info@ibs-balloons.com.

You also have the right to contact:

Gegevensbeschermingsautoriteit
Drukpersstraat 35, 1000 Brussels, Belgium
Telephone: +32 (0)2 274 48 00
Email: contact@apd-gba.be
Website: gegevensbeschermingsautoriteit.be